10 Feb 2014

Social Cause: Gond Art by Rural Children

This week we focus on Ahambhumika, an NGO which is working actively to empower rural children by teaching them arts and crafts in an effort to raise funds and to also equip them with vocational skills. 


Gond Art by Ahambhumika, Image courtesy AhambhumikaAhambhumika, an NGO is an active campaigner on social media and strives to raise funds by direct sale and auction of tribal paintings made by their volunteers. The bright and colourful Gond paintings have found many homes and have thereby helped to support them in their work with underprivileged children. Ahambhumika is a small organization based in Bhopal, comprising of a few like-minded people consisting of artists, housewives, engineers, tourist guides, teachers and government employees. Besides supporting a few rural schools, they have a literacy center which provides basic education to 120 rural children.

The organization aims at helping underprivileged children, destitute and orphans by involving people from cities and by collecting material discarded by them (clothes, bicycles, books, toys, newspapers etc.) for the underprivileged people.According to Subrat Goswami, Founder Ahambhumika, “We also impart training in embroidery and art, especially Gond Art to rural children and women. One of our volunteers does the Gond Art and we are now teaching this to a group of rural children. Besides this we also make efforts to raise funds through sale of paintings made by our volunteers.”
 Gond Art by Ahambhumika, Image courtesy Ahambhumika
The Gond tribe is one of the largest Adivasi communities in Madhya Pradesh and as is common with most tribal communities to express their joys and sorrows collectively and in a ritualistic manner, Gond art follows this trend. Their art form conforms to the belief that ‘viewing a good image begets good luck’, which leads them to decorating their houses and floors with traditional tattoos and motifs. Gond art is now practiced on paper and canvas and many artists have found success through this form of tribal art. (Readers will remember that I had written recently about Nankusia Shyam, the wife of the famous Gond artist Jangarh Singh Shyam, you can read the article here.)
Gond Art by Ahambhumika, Image courtesy Ahambhumika

Ahambhumika aims to raise funds through the sale of these paintings. It is wonderful that the organization not only provides literacy to children, but also puts in substantial efforts to empower them by providing skill-based learning. 
Gond Art by Ahambhumika, Image courtesy AhambhumikaGond Art by Ahambhumika, Image courtesy Ahambhumika

If you would like to help them out in any capacity please visit their website or contact them here.

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