Interview: Niranjan Ingale, talks about artPRESENT, a dynamic digital platform for virtual art viewing
|Niranjan Ingale, Director, Tap Sense Technology|
Why did you start with artPRESENT? Tell us about your background?I used to work in the C-store industry in the US, where we implemented cutting edge technologies and also tracked all consumer transactions. Analyzing the transaction data, it was easy to take data driven decisions about developing and defining campaigns. Recently, I was introduced to the art market in the US and observed that most of the art world was working in brick and mortar, and no data was gathered about collectors’ interests. I realized by implementing cutting edge technologies to augment presentation of artworks, one could drive data focused decisions with regards to promotional activities. Data driven decisions are critical in defining campaigns and measuring their impact and can become a vital tool to support economic efficiency.
|Image courtesy; Rene Melchor, Art Consultant|
Due to the pandemic, the art world began looking for online options to present and sell art. This is where our product artPRESENT came into the picture. artPRESENT is all about providing the art buying and selling experience and is not limited to 3D viewing. It offers enhanced features such as creating a dynamic digital document to present an entire collection of artworks, which can also be dynamically updated. In addition, the augmented reality option allows you to virtually position and present the artworks in a collector’s home.
Do you think this is a temporary phase and we will go back to physical spaces once the COVID situation is under control?
For instance, if a collector visits a physical space such as a gallery or an art fair to explore artworks, they can carry the digital catalog back home and virtually place artworks in the rooms to experience it in augmented reality. And, each artwork in a physical space can have a QR code attached to it, where scanning a QR code can provide more details in different forms.
Please comment on the size of the global market and Indian art.
The global art market is immense and full of opportunities for Indian art to be presented at the global level. Gathering data about interest in specific types of artworks from different demographics is very crucial to promoting artworks in the right locations.
Therefore informed promotions along with data analytics and reports can optimize promotional events and improve efficacy of presenting art online.
To know more, check out https://ar-view.com/
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All images & video provided by Niranjan Ingale
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