Interview: Niranjan Ingale, talks about artPRESENT, a dynamic digital platform for virtual art viewing
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Niranjan Ingale, Director, Tap Sense Technology |
Why did you
start with artPRESENT? Tell us about your background?
Image courtesy; Rene Melchor, Art Consultant |
Due to the pandemic, the art world began looking for online options to present and sell art. This is where our product artPRESENT came into the picture. artPRESENT is all about providing the art buying and selling experience and is not limited to 3D viewing. It offers enhanced features such as creating a dynamic digital document to present an entire collection of artworks, which can also be dynamically updated. In addition, the augmented reality option allows you to virtually position and present the artworks in a collector’s home.
Do you think this is a temporary phase and we will go back to physical spaces once the COVID situation is under control?
For instance, if a collector visits a physical space such as a gallery or an art fair to explore artworks, they can carry the digital catalog back home and virtually place artworks in the rooms to experience it in augmented reality. And, each artwork in a physical space can have a QR code attached to it, where scanning a QR code can provide more details in different forms.
Please comment
on the size of the global market and Indian art.
The global art market is immense and full of opportunities for Indian art to be presented at the global level. Gathering data about interest in specific types of artworks from different demographics is very crucial to promoting artworks in the right locations.
Therefore informed promotions along with data analytics and reports can optimize promotional events and improve efficacy of presenting art online.
To know more, check out https://ar-view.com/
Readers can
directly signup for a free trial on https://ar-view.com/account/checkout/1 or contact at support@tapsensetech.com
Sign up for a free trial and use promotional code ARTSCENE for a 10% discount when you upgrade to a paid subscription
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